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“Curiosity about life in all of its aspects, I think, is still the
secret of great creative people.”
~Leo Burnett
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As a freelance writer and editor, Melany writes for many regional
and national publications, advertising agencies and businesses of all sizes. Most recently, she has been a regular
contributor to custom magazines published by major companies and nonprofits for their customers, donors, members, or business
partners.
She also collaborates with graphic designers to produce sales collateral, direct
marketing materials, and website content for companies such as: - Altair Data Resources
- Victor
Results Advertising
- HCA, Healthcare Corporation
of America
- United Airlines
- TTS, Technical Translation Specialists
- Magellan Press
- NorthCrest Medical Center
- Americo Inc.
- Power Tennis & Recreational Supply
From 1990-2000, Melany worked for the bank marketing company, FISI-Madison Financial (now Affinion Group), where
she wrote and developed business-to-business and business-to-consumer advertising and marketing communications, including white
papers, trade articles, and the company website.
She also served as FISI-Madison's Senior Editor, Corporate Publications, from 1993-2000. In that role,
she wrote articles for and managed the following publications: - Strategist, the company's flagship publication, which provides marketing insights to
senior bank executives.
- E-news,
an monthly newsletter for bank Web sites, featuring lifestyle and consumer articles.
- Resources, Distinctions, & Consumer Update, quarterly newsletters
providing lifestyle and consumer-oriented articles.
- Frontline,
a quarterly newsletter for bank customer service staff covering marketing, sales and customer service.
Melany graduated from of the University of Tennessee in Knoxville with a B.S.
in Communications.
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